• WDD Crew
• |
• NOV 23, 2022

Why is Video Marketing the Future?

Recent studies have shown that nearly 92% of marketers consider video marketing to be an all-important aspect of their marketing strategy. That could be because, on average, a person spends between 5-8 hours on the internet or social media every day. So the easiest way to reach potential customers is through the same. Besides, data collection has made it very easy for advertisers to know their audience better and create content that appeals to the audience the most. There are many more reasons that ineludibly make video marketing the future of advertising, which we will be evaluating in brief.

Keeps the Audience Engaged

Human beings are highly visual creatures. We tend to rely on visual cues to a great extent. Several studies have shown that what we see impacts us and helps us grasp more information as compared to when we receive that same piece of information through other forms like reading. When we descry something, we are naturally persuaded or inclined to take action, which works best in the marketers' favor. The impact that video graphics marketing has often increased the lead conversion rate. And lead conversion is the ultimate purpose of marketing, isn't it?

Engaging videos also generate a great amount of word-of-mouth publicity. The audience not only appreciates the promotion of useful products but also enjoys watching entertaining videos. This adds to a brand's and the desirability of its products. A video is also presumed to have a long-term impact on the viewer. Almost 46% of viewers watch the video and then return to the website or the page to purchase the item because the thought or memory of the video keeps reminding them of the product. That is how effective video marketing has become.

Helps Potential Customers Understand the Product Easily

Let's assume you were selling a handwash. If you were promoting it through flyers, or any other print media, on the lines of, "Handcare handwash keeps your hands clean and soft at the same time. It smells incredible! Besides, it cleans 99% germs." It would take up to 15 seconds or more for a reader to read it might still leave them unimpressed.
The same amount of information, or even more, can be conveyed through a video in less than 10 seconds and is more likely to encourage the viewers to give the product a try.

It is possible to convey a greater amount of information in a shorter span of time through videos, as compared to other sources. For instance, it has become very easy and convenient to inform the audiences all about a product in a 30 seconds reel and use the visuals to leave no scope of doubt. There are several benefits of such marketing. One, it sustains the audience's interest, two, it encourages them to know more by sowing the seeds of curiosity within them; and three, most importantly, it saves them a lot of time.

Helps Connect With the Audience on a Personal Level

When a creator creates a video for the target audience, it appeals to them on a personal level. They get to see a variety of products that they use or are looking for. If these products are promoted by an influencer, it works as a cherry on the cake, as the audience tends to feel even more connected to the product, and as a result, the desirability of the product naturally escalates. Besides, videos give the audience a detailed idea of how the product looks, its size, its exact use case, and how it might look if they carry it. All in all, the consumer sentiment toward videos is stronger now than ever.

Numbers Say So

Various studies show that video content is nearly 85% more successful in grabbing the attention of potential customers. About 88% of marketers have stated that video marketing has provided them with a positive ROI. Data reflects that marketers are 66% more likely to get qualified leads and attract 157% organic traffic by creating quality content and uploading it strategically. It is also studied that video marketing can improve brand recognition by nearly 54%.

Reasons like these and more make it difficult to visualize a future of marketing without video content. In this modern age, where nothing is constant, video marketing is seen to have consistent upward growth. People are not only benefiting from content creation, but they are also enjoying the process and learning so much from it. This method is seen to add value to many lives as it doesn't just stop at promoting the products; it helps people promote values, positivity, acceptance, and self-love. Ideally, this is what the future should look like.

There’s a reason why people are succeeding in taking their respective businesses a notch higher. They are pulling out all the stops to upgrade. They are optimizing all the boosting digital platforms and exploring popular techniques like video content strategically at every stage. If you are endeavoring to become one of them, you must be open to trying methods that have substantially proven to work for them. Ready to give content marketing a try?