WDD Crew
|
MAR 30, 2023

DESIGNING FOR THE FUTURE: TOP 10 TRENDS IN GRAPHIC DESIGN FOR FMCG PRODUCTS

It is somehow unfeasible to describe the kind of positive impact a visually-striking design creates in the minds of people. And to make that happen, every creative advertising agency must have in its kitty, a pool of kick-ass graphic designers. Because today, modest designs are implemented everywhere- Be it designing a logo, corporate identity, ads for social media, ads for online lead generation, etc.

Below is a list of trends to watch out for in “FMCG Graphic Design”

1. Sustainable and Eco-Friendly Packaging:
Consumers are becoming increasingly environmentally conscious, and FMCG brands are responding by using sustainable and eco-friendly materials for their packaging. In fact, for a sustainable future, the present demands us to curate more minimalist designs and packaging that are easily recyclable.

2. Interactive Design:
Interactive design is becoming increasingly popular in FMCG packaging, with brands using features like pull tabs, tear strips, and peel-off stickers to create a more engaging experience for customers. This also adds an element of fun and excitement for the consumers, making their product experiences more memorable.

3. Personalization:
In order to differentiate themselves from competitors and earn customer loyalty points, brands are sticking to personalized packaging these days. Using customer data to create customized designs and communication is a regular practice. One such example is Sephora- a French multinational retailer of personal care and beauty products. It allows clients entering a shop to receive guidance according to the products they ordered a month ago online or a product they virtually tried on their app!

4. Bold and Vibrant Colors:
Bright and bold is beautiful! Usage of vibrant colors is popular in the FMCG sector for instantly catching customers’ eyeballs and making an impression. You can now expect to see a blend of bright and playful colors with the use of holographic and iridescent materials.

5. Typography:
Unique fonts have the power to evoke emotions and showcase a brand’s best side. Brands are using customized font styles to make their packaging stand out. There’s no harm in going all out in typography experimentation for conveying how your brand is adaptable to the changing trends.

6. Minimalism:
Be it in social media marketing or branding or a simple FB lead generation ad, the smaller and simpler the better. Minimalistic and clean logo designs are easily able to showcase the brand’s creative side while also showing the product’s quality and class.

7. Innovative Printing Techniques:
Advances in printing technology are allowing FMCG brands to create increasingly complex and sophisticated designs on their packaging. Using techniques like 3D printing, UV printing, and holographic printing will let the world understand that you think differently!

8. Storytelling:
The most powerful brand stories create empathy, and capture and hold the audiences' attention, compelling them to make the purchase decision. With brands using packaging design to tell the story of their product and brand, the trend is likely to continue, with more brands using the technique to make brand stories resonate deeply.

9. Augmented Reality (AR) Integration:
With the rise of AR technology, FMCG brands are starting to use it in their packaging design to create interactive experiences for consumers. This involves using AR to show product manufacturing processes, providing nutrition information, or allowing customers to try on virtual makeup before purchasing an expensive cosmetic.

10. Cross-Category Design:
FMCG brands are increasingly blurring the lines between categories, creating hybrid products that combine elements from multiple categories. We’ll see more brands experimenting with cross-category design and creating packaging that reflects the unique attributes of their products.