• WDD Crew
• |
• DEC 03, 2022

THE 5 BEST PRACTICES IN GRAPHIC DESIGN

Graphic design has become a need now more than ever. That's precisely because it holds a special place in the domain of advertising. The more effectively the design is created, the better chance it has to reach and impact the target audience positively. Several studies have shown that an influential graphic can get over 96% of the audience to go for the CTA tab. Nevertheless, not all graphic designs have the capacity to have such a substantial impact. If you are a graphic designer looking forward to crafting creatives that make a mark in the industry, here is a list of the pillars of the best practices in designing that you should take a look at.

1. White Spaces

White space, also popularly known as the “negative space” that we see on the sides of content or elements, is one of the best components of graphic design. This white space brings a great balance to a creative. It works as a breathing space that also differentiates certain pieces of content, images, elements, etc. A skilled designer always adds the right amount of white space on a creative just at the right spots. This masterstroke typically makes a creative look classy and increases its readability.

2. Balance

Balance is as important in graphic design as it is anywhere else. When there is a perfect balance between the number of elements, colors, spaces, texture, and the weightage of information, as a matter of course, it makes a stronger impact on the audience, holds their attention for a longer period of time, and even makes it easy for them to remember some crucial pieces of information at least in the distant future. A well-balanced graphic looks aesthetically appealing, classy, and superior. It saves a creative from becoming too bold or gaudy.

3. Typography

The art of orchestrating characters, letters, and text so that the copy is easily readable and aesthetically striking to the reader is known as typography. It includes the arrangement of font style, appearance, and structure, with the goal of evoking specific emotions and communicating particular messages. It plays a key role in graphic design as it caters to the purpose of designing in the most prominent way by highlighting the crucial aspect, the message, or the key idea.

4. Images/Visuals

Images/ visuals obviously don’t need a distinct elaboration. We have been relying on images or visuals for learning, grasping, and growing since the very childhood, from the time we were introduced to ‘A for Apple’ and ‘B for Ball’. Images are commonly considered as the life of a graphic. They express so much and more. Over the years, several studies have shown that images subtly evoke certain emotions in viewers that can barely be evoked by words alone. The right kind of images, when placed with the right set of words, can create magic and, if used in the field of advertising, can get a massive response. That’s why, in the field of marketing, images play an even more pivotal role. They help create an impact ingeniously.

5. Moodboard

Mood boards are corporeal or digital photomontages or collages that assemble and organize pictures, text, and other design elements in a layout that is reflective of the look of the finished piece. Mood boards may be utilized to develop brand designs, product designs, and a variety of other design projects. In the field of advertising, they typically help the owners and the creators set a tone for the brand or a set of products. The set mood board typically acts as a bold statement or a definition of the brand. Reports show that mood boards play a particularly significant role in impressing the audience and persuading them to connect with and choose a particular brand.

As technology develops, graphic designers continue to get newer tools that help them define their profession creatively, the way they want to. These practices benefit everybody, the creators, the brand owners, the audiences, and most of all, the artists who work passionately towards creating impactful designs to bring about a change and to make a real difference.

If you wish to make a difference and create an impact through art or want to choose a unique set of strategic artwork for your brand to appeal to your target audience, give graphic design a try.