• WDD Crew
• |
• MAR 20, 2023

STEPS TO CHOOSE THE RIGHT SOCIAL MEDIA AGENCY

Social media has become the breath of our lives. From a funky teenager to a semi-conservative 50-year-old adult, everyone's personal space is engaged with hours of surfing and browsing on the internet. Social Media has its own set of pros and cons, but the latter overpowers the former in multifold ways.

Today, nearly every brand is using social media as a tool to bring forth its products and services in front of its customers, nationally and internationally. Minutes of scrolling up and down and a gentle tap of the phone, that’s just about everything we need to do to have our cherished products at our doorsteps. And on the business front, entities need to pull their socks for distancing themselves from their competitors by climbing up the ranks of visibility and reach. For this, they need to collaborate with a social media agency that knows the modern-age tricks of making great connections with customers. Here are a few tips to choose the right social media agency for your brand.

1. INDUSTRY EXPERIENCE:
The number & the kind of clients served is a testimony of how successfully the company has fared over these years. Always look for a social media agency that has experience working with businesses in your industry. They will have a better understanding of your target audience and the type of content that resonates with them.

2. EXPERTISE:
Consider the agency's areas of expertise. For example, if you're looking for help with Facebook advertising, make sure the agency has experience in that area. Likewise, it is also important to understand if the agency does its bit in analyzing its clients' competitors. A modest creative entity will also consider factors like REACH, IMPRESSIONS, CTR, UNIQUE CTR, RELEVANCE, AND CONVERSIONS to gauge its clients’ performance and proceed ahead accordingly.

3. CLIENT TESTIMONIALS:
Dig through the past records and gauge the agency's previous work. If not that, you can always check out client reviews and testimonials to understand their perspectives regarding the agency you're about to collaborate with. This can give you a good sense of their track record and the results they've produced for other businesses.

4. CUSTOMIZED STRATEGIES:
A successful social media strategy is built on COMMUNICATING THE RIGHT MESSAGE to the RIGHT AUDIENCE at the RIGHT TIME. Look for an agency that will create a customized social media strategy based on your business goals and target audience. Alternatively, it should also be invested in monitoring your reach, impressions, engagement graphs, budgets, and click-through rates.

5. CONSIDERING CREATIVITY ANGLE:
An agency has to have creative blood running in its DNA. Creativity should flow in many ways in the form of VIDEOS, CANVAS ADS, SHORT ADS, PAID PROMOTIONAL CAMPAIGNS, GIFS, and TVCs. It must know what content needs to go on which platform. When skillful graphic designers, kick-ass copywriters, and great mediators A.K.A client servicing partners collaborate to contribute their ideas into a strategy bucket, miracles are bound to happen!

6. COST:
Consider the cost of the agency's services and ensure that it fits within your budget. Keep in mind that the cheapest option may not always be the best choice, and the costliest option also might not be worthwhile. Consider your advertising spending. Don't go all out. Initially, start with executing a few campaigns. Once you've realized the agency's worth, choose to keep the agency onboard for future endeavors.

Overall, it's important to choose a social media agency that you feel comfortable working with and that has a track record of delivering results for businesses like yours. Take your time, do your research, and choose an agency that is a good fit for your business.