WDD Crew
|
MAR 13, 2023

HOW TO CREATE THE BEST GRAPHICS EVER

There must have been times when you might have looked at a creative, maybe a flyer, a hoarding, or a digital advertisement that has taken you aback. You would define them as the best designs you have come across. Ever wondered why they are the best? They are no coincidence.

Some designers or artists across the globe sure have brought out their creative side to make these creatives so precious. But is creativity enough? Or do you think they must have made efforts, strategized the creatives, and designed them well so that they become the best for you? Let’s figure it out.

A design is typically composed of a number of elements like the theme, texture, colours, shape, etc. The chances of a design becoming the ‘best one’ increase significantly when the maker/artist

understands the tone of the brand
defines the mood board that characterizes the elements
conveys the message in the most subtle way
adds value to the audience’s life in some or the other way

Let’s break down and understand the basics of the ‘best design’.

1. The Theme & the Colors

Studies show that nearly 76% of the audiences are persuaded to give graphics a glance because they find the theme and the colors to be attractive. If you are looking forward to

reaching a greater pool of audience
getting leads
seeing a higher conversion rate

this can be a great benefit for you. When it comes to the selection of themes and colors, you may come across a pool of appealing options like

corporate
perky
bright
festive
contemporary
breezy

However, it is essential to choose a theme and a color mindfully, as it conveys the message ingeniously and artfully.

2. The Texture

Texture plays a very important role in design. It is something that defines the surface quality of the creative. It evokes a sensation of touch and immediately allows the audience to lay hold of deeper meaning through the creative and keeps them engaged for a longer period of time. The texture also lays the foundation of the creative, as anything and everything that goes after the texture depends upon whether or not it complements the texture.

3. The Shape

The shape of a piece of art can be the most fun part for the audience. With the evolution of designs, the creation and acceptance of different shapes and sizes of graphics have been increasing. Sometimes, a promoter or a designer has a definite visualization of the design, which makes it easy to select a shape. Nevertheless, experimenting is both a great privilege and a wonderful way to grow. Besides, you never know what may come out of trying out new creative shapes for your classy designs. So go ahead and try out shapes like oval, round, diamond, and so on. You can even try adding two shapes in the same creative, especially if you are promoting something exciting like offers, a new batch, giveaways, etc.

4. The Elements

While elements of a design typically include everything, the lines, the texture, the words, etc. Here, we are referring to the smaller elements or the graphic shapes that make the designs more interesting. The elements in a creative are what complete the whole design and make it more meaningful. It becomes very easy to communicate the subject line of the message by adding simple elements.

For instance, if the graphic is related to the gym, adding a few elements like small dumbbells or a yoga mat at the corners makes it so easy for the audience to understand the subject. In fact, studies have shown that about 66% of social media users stop and read content on a creative when they find relatable elements on the same. Even the smallest elements can make the biggest difference in the promotion of your business.

5. The Words

While analyzing some of the best graphic design practices, we cannot leave the words unattended. After all, they offer the clarity that every reader looks for. Without words, designs are incomplete. However, in the contemporary age, the best designs are considered to be the ones that succeed in expressing a great amount of information with the use of a minimum number of words.

So basically, making a greater impact with the use of minimum words is the target. A great way to put to the test a writer’s efficiency is by getting them to make a copy, in which they get to

express their creative side
convey the message effectively
persuade the audience to take a call to action.

Reports have shown that effective content can lead to about an 87% conversion rate. What else do we seek?

6. The Balance

Too much of nothing is good in the domain of design, like anywhere else. There has to be a perfect balance between all the macro and microelements that one presents. When you look at the design, make sure that

the texture isn’t too bright
it complements the tone of the content
the smaller graphic elements are well-aligned
the font goes well with the subject
there is enough breathing space between the content and the elements.

If you overdo any of the aspects, it might seem as if you are trying to promote something that’s not really so great or something that you, yourself, don’t believe in. Remember that the product, or the offer that you are promoting, is the hero of your creativity and design. As long as you know that throughout, you will succeed in creating the best design.

While these are some of the pivotal points, there is so much more to graphic design. We, the creators at Write Design Deliver, have been studying and adapting to the exciting changes and trends in the field of graphic design for years. If you are looking forward to taking your business a notch higher and considering outsourcing your graphic design needs, we’d love to help! 😇
To know more, get in touch with WDD Advertising.