• WDD Crew
• |
• NOV 21, 2022

3 REASONS YOU SHOULD OUTSOURCE BRANDING

Did you know?
At any given moment, you’re surrounded by at least 10 brands around you!
(Go ahead, count, we’ll wait!)

From the device, you’re currently reading this on to the clothes you’re wearing, the beverage you’re drinking, the furniture you’re sitting on, or even the mattress on which you sleep. All the things you can think of belong to a brand. And, if you’re a marketeer, creator, or influencer, you are a brand too.

So, in this world of brands, some of which you’ll know & love, some that will keep you scratching your head wondering, “really? That’s a brand?..” what is the key factor that differentiates the two?

It’s the power tool called Branding!

Let's play a little game to enunciate why we call it a #powertool!
We’ll give you less than 4 words.
You must make a mental note of the brand that pops up in your head.
Ready? Let’s go.

1. Golden Arches
2. Green Lady on Cup
3. Tick Mark
4. Bite of Apple

How many could you guess? (Before the big reveal, tell us in the comments below, we’d be thrilled to know!)

Why did these particular brand names pop up in your head?
Well, it’s because of the excellent job of top branding agencies that use the power of good branding. They use their expertise to create a strong identity that reflects the brand’s uniqueness & individuality. So, when businesses use these strategic power tools to connect to their target clientele, they can create a successful business that people can recognize with even 4 words.

Since you’ve read till here, you shouldn’t miss how easily you can make a big B out of your business!

1. Positioning Matters

By now, we’re sure you know the brands we described earlier. (Just in case you don’t, they were McDonald, Starbucks, Nike & Apple) But, for those who got them right, the question is how?
It’s the psychology of strategic brand positioning to create an identity distinct from competitors with a unique brand voice and appearance. It then becomes the key element that enables consumers to choose you from a sea of brands similar to you!

It sounds simple, but when you get to it, it can be one of your biggest nightmares. (there’s a reason you don’t connect or remember so many brands out of a gazillion!) Even though branding is something everyone does, brand positioning, only a few do it well. It encompasses taking a deep dive into research, analysis, evaluation & creative implementation of the strategies in every domain- from name, logo, brand colors, target audience, purpose, mission, language, and more.

When these are done well, you become the 1st brand name that pops up in the head of your audiences. Positioning a brand and creating this identity that helps brands reach their pinnacle Is a muddled route of trial & error and a lot of time.

But, there are analysts, creators & strategists, aka branding experts, who know all the tricks in the textbook and bring their expertise to the table, to work on one goal-branding for your business. You, as a business owner, can create a unique identity by just giving a brief of your vision and outsourcing branding and digital marketing work to the experts.

2. Change with Tides of Time

Have you noticed how many age-old brands have revamped their logos?
Here are a few examples:

It’s not about a change in font or shape, but it’s letting go of the old & embracing the new by reshaping the brand identity, aka rebranding. Brands need to stay relevant with evolving market norms. How can they do it well? It’s by letting the marketers or your offshore branding agency, who always stay on top of changing norms, use their strategies!
That’s not it! Rebranding is a shift in your brand’s identity that’s undertaken when you diversify in new market segments to reflect the change in your core values & functioning & (sometimes) when you realize you could just do better!

When you rely on the expertise of qualified branding agents, they help your brand upgrade and stay relevant to the growing (read as: even younger & older!) target audience.

3. Pay Less, Get More!

Digital & offline branding can put a dent in your budget. No kidding! especially when you look at hiring individual resources. But in today’s world, good branding is a prerequisite for your business and a necessary investment for business sustenance. Considering the need of the hour, it’s easier, affordable & honestly even smarter for global business owners to outsource to top branding agency in countries like India.

Why?
Well, branding is just like your partner-it needs strategies in place, regular updates & long-term plans for sustenance. So when you’re in it for the long haul, why not get more, saving more $’s? Outsourcing gains you access to a team of talented resources and fresh perspectives. They highlight the originality of the brand and even help maintain your brand identity & voice across multiple platforms. Teams in such Branding Studios collaboratively take care of everything-from strategies, creatives, and content to execution, leaving no worry lines on your forehead.

Why shouldn’t you choose to outsource branding to a country like India, where the currency considerably plummets from yours?
You could get all the branding needs to be fulfilled, well within your budget, leaving extra $$$s to celebrate even the small milestones of growth of your business.

Who’s ready to take the leap and grow to unmeasured possibilities?
Begin the journey by hiring the best marketing agency.